SocialMediaUsers.net is an independent research publication dedicated to tracking, analysing, and reporting the growth and evolution of social media worldwide. We compile data from over 35 verified sources — including platform earnings disclosures, government statistics, and leading research firms — to produce the most comprehensive picture of the global social media landscape available anywhere.
Our Mission
Our mission is to make high-quality social media data accessible to everyone. Whether you are a marketer building a media plan, a journalist fact-checking a statistic, a student writing a thesis, or a founder sizing a market, we want this site to be the single reference you reach for first.
What We Cover
We publish regularly updated reports and data sets covering the following areas:
Global user totals and growth. How many people use social media worldwide, year-over-year growth, and the trajectory ahead.
Platform rankings. Monthly active user counts for every major platform, sourced from earnings calls and third-party research.
Country-level data. Social media users, penetration rates, and dominant platforms for 190+ countries.
Demographics. Age, gender, and generational breakdowns of social media audiences globally and in key markets.
Time spent. How much time users spend on social media daily and weekly, by country and by platform.
Usage motivations. Why people use social media and how those reasons differ across generations.
Market forecasts. Where the next wave of social media growth will come from.
Our Sources
Every figure published on this site can be traced to a primary research source. Our principal data providers include DataReportal, Statista, GWI (Global Web Index), Kepios, Pew Research Center, We Are Social, and direct platform investor-relations disclosures from Meta, Alphabet, Snap, Pinterest, Reddit, and others. A full list of sources is published at the bottom of every report.
Independence
SocialMediaUsers.net is editorially independent. We are not owned by, affiliated with, or sponsored by any social media platform. Our analysis is impartial, and we do not accept payment from any platform or company in exchange for favourable coverage or data presentation.
Contact
If you have any questions about SocialMediaUsers.net or would like to learn more about our work, you can contact us by email at [email protected], or by visiting our Contact page at https://socialmediausers.net/contact/.